Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America (NAA) conducted by comScore, 80% of US adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August—an 18% year-over-year increase.
One reason for the growth? Mobile devices. The percentage of mobile-only digital newspaper readers more than doubled between August 2013 and August 2014, while the portion of unique visitors who only looked at news on desktops and laptops dropped 16%. But not all mobile users had ditched their PCs—the number of readers who looked at digital news via mobile and nonmobile devices rose 48%. Read the rest at eMarketer.