80% of US adult internet users accessed digital news content.
Archives for November 27, 2014
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.
98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day.
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.