Archive for November 23, 2014
Most Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
Read MoreEffect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]
Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.
Read MoreExpected Spending Habits By Generation, June 2014 [TABLE]
A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreCEO & CMO Views On Marketing Performance, November 2014 [CHART]
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
Read MoreUS Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]
Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them
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