Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them, reports Nielsen. Diversity in advertising is particularly important to African-American adults in health care (82% feeling important), food (77%), fashion/apparel (76%) and media (75%), but not as important in the beverage and liquor (44%) category. Source: Nielsen

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