Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
Archives for November 22, 2014
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.