Archive for November 22, 2014
Mobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
Read More2014 Thanksgiving Weekend Shopping Intentions [CHART]
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Read MoreNetflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreConsumer Attitudes Toward Email Marketing, September 2014 [CHART]
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
Read MoreConsumer Perception Of Social Brands, October 2014 [CHART]
Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.
Read MoreImportance Of Diversity In Advertising By Industry, October 2014 [CHART]
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
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