More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises.
Archives for November 20, 2014
The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,
Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014.
43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.