Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.
Archives for November 19, 2014
Overall TV viewership – measured by audience levels – is in fact steady.
There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.
74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Direct-to-site customers represent the most valuable mobile commerce traffic segment.