US eCommerce Benchmarks By Device, Q2 2014 [TABLE]

US eCommerce Benchmarks By Device, Q2 2014 [TABLE]

Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note, though, smartphone traffic exceeded tablet traffic for the first time in Q2, at 15.6% share and 13.9% share of total e-commerce site visits, respectively. Globally, average order values were highest on desktops ($181), followed by tablets ($150) and smartphones ($116). Source: Monetate

Read the rest at MarketingCharts.