Companies’ Social Good Messages, October 2014 [CHART]

Companies' Social Good Messages, October 2014 [CHART]

Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging that most influences their purchase decisions relates to companies taking extra efforts to keep their costs low and passing the savings on to customers. Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research

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