Online spending currently accounts for roughly one-quarter of enterprise marketing budgets.
Archives for November 18, 2014
Almost two-thirds said data encryption will negatively impact their understanding of customer intent through the loss of keyword data.
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.