Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).
Archives for November 17, 2014
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Honesty and authenticity are important attributes, particularly to Millennials.