Influences Over Consumers' Purchase Decisions, November 2014 [CHART]

Influences Over Consumers' Purchase Decisions, November 2014 [CHART]

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey of online consumers across 4 key markets. The study is the latest to demonstrate the importance of word-of-mouth, which has been found to be a key influence among various groups ranging from college students to female empty nesters. Read the rest at MarketingCharts.