The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Archives for November 14, 2014
1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.