Archive for November 14, 2014
How People Form Impressions Of Companies, September 2014 [CHART]
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Read MoreInstagram Users By Age, September 2014 [CHART]
1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreInfluences Over Consumers' Purchase Decisions, November 2014 [CHART]
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreGlobal Video Ad Shares By Social Channel, November 2014 [CHART]
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
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