Mothers are sometimes referred to as “chief family officers,” and the smartphone revolution has tempted many to keep track of their loved ones’ schedules, photos, memories, health info and more on their handheld devices. Research from BabyCenter suggests mothers are a major target for healthcare marketers—as long as the content they offer is useful and convenient.
And as major users of the mobile internet for researching health needs, moms are a prime target for such apps. Nearly two-thirds have researched over-the-counter medications online via smartphone, more than half have read product reviews and recommendations, and 49% have searched for information about OTC products or services. Read the rest at eMarketer.