Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]

Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]

Asked the 3 digital-related areas that are the top priorities for them in 2014 and 2015, respondents from media and entertainment companies pointed first to brand building and loyalty (32%) and digital analytics (31%), according to results from a study conducted by Econsultancy in association with Adobe. Interestingly, connected TV (24%) is a top-3 priority for more respondents than content targeting and personalization (20%), a somewhat surprising result given that personalization and unique content experiences are key expected trends in the years to come. Source: Econsultancy / Adobe

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