Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]

Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]

Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company’s website or mobile app (32%) on the basis of having received irrelevant communication. Source: Gigya

Read the rest at MarketingCharts.

Rate this post