Brand building and loyalty were the top online priorities for media and entertainment companies.
Archives for November 13, 2014
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.