Small and medium-sized businesses (SMBs) have said it before: Social works, and as a result, they’re increasing marketing spending and time invested in the tactic. Based on a July 2014 study by BIA/Kelsey, Facebook is benefitting from both.
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What are SMBs doing as part of their increased social media efforts? According to a July 2014 study by Gallup and Wells Fargo, connecting with consumers was the top way US small-business owners used social networks for business purposes. Marketing or promoting businesses and products as well as building an online reputation were also popular activities, each cited by 72%. Advertising trailed close behind, with nearly 70% of respondents saying this was a use case for social media. Read the rest at eMarketer.