Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Archives for November 12, 2014
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
20% of US small and medium-sized businesses have advertised on Facebook.
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.