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Home » November 2014 » Articles for November 11, 2014

Archives for November 11, 2014

Consumers Preferences For Brand Communications, November 2014 [CHART]

37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.

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November 11, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Email Marketing, Mobile Marketing Tagged With: Brand Marketing, Chart, Statistics

Advertising Cost Per App Install By Country & OS, Q3 2014 [CHART]

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

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November 11, 2014 By David Erickson
Filed Under: Advertising, International, Mobile Advertising, Mobile Behavior, Mobile Marketing Tagged With: Android, Chart, China, France, India, Indonesia, iOS, Maylasia, Mobile Apps, Philippines, Russia, South Korea, Statistics, Turkey, United States

Top Advertising Retargeting Challenges, September 2014 [CHART]

Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.

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November 11, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, Display Advertising, Internal Communications, Internet Advertising, Online Advertising, Retargeting, Search Engine Advertising, Social Media Advertising Tagged With: Chart, Statistics

Marketing Technology Integration, September 2014 [CHART]

Just 4% of marketers claim to have completely integrated marketing technology.

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November 11, 2014 By David Erickson
Filed Under: Internal Communications Tagged With: Chart, Marketing Technology, Organizational Dynamics, Statistics

Internet-Connected TVs, 2013-2020 [CHART]

The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.

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November 11, 2014 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Smart TVs, Technographics, Video Games, Video Marketing Tagged With: Blu-Ray Players, Cable Television, Chart, Internet TV, Roku, Statistics, Streaming Video, Video Game Consoles

Creativity In Large Organizations, September 2014 [CHART]

Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.

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November 11, 2014 By David Erickson
Filed Under: Consumer Behavior, Internal Communications, International Tagged With: Australia, Chart, Creativity, France, Germany, Japan, Korea, New Zealand, Organizational Dynamics, Statistics, United Kingdom, United States

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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