37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.
Archives for November 11, 2014
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
Just 4% of marketers claim to have completely integrated marketing technology.
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.