37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.
Archives for November 11, 2014
Advertising Cost Per App Install By Country & OS, Q3 2014 [CHART]
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
Top Advertising Retargeting Challenges, September 2014 [CHART]
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
Marketing Technology Integration, September 2014 [CHART]
Just 4% of marketers claim to have completely integrated marketing technology.
Internet-Connected TVs, 2013-2020 [CHART]
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.
Creativity In Large Organizations, September 2014 [CHART]
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.