Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
Archives for November 9, 2014
56% of US adult smart phone users have used a virtual personal assistant.
53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.
US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.
Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.
eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.