58% of Americans said that advertisers would have more personal consumer data in a decade.
Archives for November 8, 2014
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
On average, 44% of companies had increased their ability to understand large sets of data.
Online marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.