Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

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Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences, and another 22% plan to do so in the next 2 years, per Accenture’s report. Furthermore, 17% say they’ve based their buying decisions on a comparison of others’ claims experiences, and an additional 24% will do so in the next 2 years. Separately, the report finds that 30% of respondents are very (5%) or quite (25%) likely to switch providers in the next 12 months, with this figure far higher (65%) among those who have been dissatisfied with a claim they’ve filed. Source: Accenture

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