Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

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Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year, per a new Borrell Associates forecast. Digital’s increasing spend share will primarily come at the expense of broadcast TV (17.6% in 2015, down from 20.8% this year) and newspapers (7.5% next year, down from 8.8% this year). Separately, the study finds that online video captures the greatest share of auto industry online ad spending, followed by paid search. Source: Borrell Associates

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