Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.
Archives for November 7, 2014
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
Network radio reaches more than 180 million Americans aged 12 and older each week.