Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.
Archives for November 2, 2014
81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.
Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.
The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.