Archive for November 1, 2014
Americans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]
The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
Read MoreMobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]
Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.
Read MoreConsumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]
Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.
Read MoreeTailers' Most Effective Customer Incentives, July 2014 [CHART]
Percentage discounts led the pack as the most effective customer incentive.
Read MoreMobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]
The push for omnichannel retailing is driving personalization in the real world.
Read MoreMost Helpful Information In Search Results, October 2014 [CHART]
3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.
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