The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
Archives for November 1, 2014
Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.
Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.
Percentage discounts led the pack as the most effective customer incentive.
The push for omnichannel retailing is driving personalization in the real world.
3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.