Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending up in spam folders, details Return Path in its “Inbox Placement Benchmark Report 2014”. The overall 87% inbox placement rate hides some wide discrepancies in performance, though, as industries reliant on customer relationships were most likely to be successful. Read the rest at MarketingCharts.

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