On average, only 45% of digital marketers integrate any two channels.
Archives for October 31, 2014
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.