Mobile now accounts for more than one-quarter of online video views.
Archives for October 30, 2014
Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.
When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.
Improving customer service and satisfaction was the primary reason for putting money toward new technology, cited by 62%.
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network.