In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Archives for October 29, 2014
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.
Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.