Some smartphone users are checking their devices “to obsessive levels,” says SAP in a new survey conducted by Loudhouse. On average, about two-thirds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour, with 1 in 5 doing so at least every 10 minutes. This creates opportunities for brands to interact with consumers, per the study, which notes that on average, 16% of respondents’ weekly SMS exchanges are with businesses. Read the rest at MarketingCharts.
Home » Consumer Behavior Marketing Research » Consumers Text Messaging With Brands, September 2014 [CHART]