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Brands With Most Loyal Customers, 2014 [TABLE]

Brands With Most Loyal Customers, 2014 [TABLE]

Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet consumer expectations for their respective categories, with Amazon edging Apple in the tablets category, and Apple topping Samsung in the smartphone category. Of the top 20, just one (Dunkin’ Donuts) is not a tech-oriented company. Source: Brand Keys

Read the rest at MarketingCharts.