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Consumer Magazines’ Revenue Sources, October 2014 [CHART]

Consumer Magazines’ Revenue Sources, October 2014 [CHART]

The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that 42% of revenues will come from print ads, compared to 13% from digital ads and 2% from mobile ads. The study authors note that “from 2010 to 2013, respondents have consistently overestimated digital earnings and underestimated how much they’d still rely on print.” Source: FOLIO: Magazine

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