Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013.
Archives for October 27, 2014
Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement.
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.
Customer engagement is one of the key reasons large advertisers buy mobile ads.
Search ad click-through rates in the US saw significant year-over-year increases.
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.