Advertisers trying to engage lesbian, gay and bisexual internet users may want to have Facebook on their radar. In a June 2014 study by Community Marketing Inc. (CMI), 88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Further results highlighted an opportunity for advertisers to take advantage of lesbian, gay and bisexual internet users’ time with Facebook. When asked about their interactions with advertisements in the seven days leading up to polling, 51% of gay and bisexual men and 55% of lesbian and bisexual women said they had “liked” a business on Facebook—the most popular response from each group. Clicking on a Facebook ad ranked second among both groups, cited by 45% of gay and bisexual males and 36% of lesbian and bisexual women. In comparison, 39% of the former and 28% of the latter had engaged with a website banner ad in the past week. Read the rest at eMarketer.