More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Archives for October 26, 2014
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).
LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.