7 in 10 senior leaders say that senior management believes in the value of social marketing.
Archives for October 24, 2014
52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.
Brands estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.
Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.