The device on which a consumer views video ads matters far more than mood or location—or even the content genre.
Archives for October 23, 2014
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.
As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.
Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.
35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).