Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board. Video will take 15.9% of adults’ digital time in 2014, compared with 11.7% of advertisers’ spending. Online radio programming will grab 11.2% of US adults’ time spent on digital devices and 4.0% share of digital advertising. Subtracting Facebook, other social networks will own 11.9% of US adults’ digital time, but only 3.9% of digital ad revenues.
Comparing time spent and ad spending on Facebook site to site (or app to app, as the case often is), eMarketer’s forecast also broke out time spent with Pandora for the first time. In 2014, US adults will spend 7.1% of their daily time listening to Pandora, according to our figures. That’s not a misprint: For the average US adult, daily time spent with Pandora exceeds daily time spent on Facebook. However, advertisers will only allocate 1.4% of their digital ad dollars to Pandora, a fraction of what they devote to Facebook. Read the rest at eMarketer.