When the top two levels of effectiveness on a scale of 1 (most effective) to 4 (least effective) were combined, visionary insights ranked No. 1, at 65% of respondents.
Archives for October 19, 2014
Usage and effectiveness don’t always line up, based on July 2014 data from Corporate Visions.
Nearly nine in 10 US marketers are using social media marketing.
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.