Brick and mortar retailers that spot consumers on their phones while pursuing the aisles shouldn’t necessarily fear they’re losing those customers to online competitors. Google/Nielsen research found that shopper behavior is changing in this regard. Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011. A quarter of shoppers said they’ve used YouTube to search for a video related to a product they’re considering in-store. Last year, Google found that a third of consumers opt to use their phones to find product information rather than ask a sales clerk. Read the rest at MarketingLand.
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