Socialbakers analyzed over 180,000 Facebook video posts across 20,000 Facebook pages – here’s what they found.
Socialbakers looked at the share of interactions amongst the 180,000 videos and the trend was obvious: The share of interactions increased for Facebook and decreased for YouTube. This is a serious threat to YouTube as marketers are going to continue to use the network that is most effective for gaining engagement. Basically, there are no signs of the trend reversing from its current path. Read the rest at Socialbakers.