This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
Archives for October 16, 2014
eTailers have begun to test beacons in-store.
eMarketer projects that US retail sales will increase 5.0% in the core holiday season of November and December in 2014.
The number of wearable band shipments worldwide is expected to jump 129% between 2014 and 2015 to hit 43.2 million units.
Smart watches were expected to rule the segment, accounting for around 60% of US wearable device sales in 2014.
Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.