Archive for October 15, 2014
Marketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
Read MoreMobile App Consumption Increases By Category, 2013-2014 [CHART]
The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.
Read MoreOnline Video Consumption By Device & Duration, Q2 2014 [CHART]
A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.
Read MoreEnterprise Use Of Social Media Marketing, September 2014 [CHART]
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
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