About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they using – and where do they come from? The research suggests that respondents are most commonly using insights derived internally using company-generated data, surveys and other types of research, with added context and perspective from their own companies. Interestingly, one type of insight appears to be most effective. Read the rest at MarketingCharts.