Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.
Archives for October 13, 2014
Communications containing relevant information and offers are most likely to impact consumers’ purchase decisions.
Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Fewer than one-third of projects use available or requested marketing analytics, and that figure hasn’t changed in some time.
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide.