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Home » October 2014 » Articles for October 9, 2014

Archives for October 9, 2014

2015 B2B Content Marketing Trends [INFOGRAPHIC]

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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October 9, 2014 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Consumer Behavior, Content Marketing, Event Marketing, Marketing Budgets, Social Media Marketing, Video Marketing Tagged With: Blogging, Brand Awareness, Case Studies, Engagement, Facebook, Google, Infographic, Infographics, Instagram, Lead Generation, Lead Nurturing, LinkedIn, Pinterest, ROI, Slideshare, Statistics, Twitter, Vimeo, Webcasts, Webinars, YouTube

Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]

US millennial women make up a huge group that is almost impossible to characterize.

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October 9, 2014 By David Erickson
Filed Under: Consumer Behavior, Demographics, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Chart, Gender, Smart Phones, Statistics, Women

US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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October 9, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Banner Advertising, Display Advertising, Marketing Budgets, Sponsorships, Video Advertising, Video Marketing Tagged With: Chart, Rich Media Advertising, Statistics

US Video Ad Spending, 2013-2018 [CHART]

US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion.

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October 9, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Video Advertising, Video Marketing Tagged With: Chart, Statistics

YouTube Net Ad Revenues, 2013-2016 [CHART]

YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.

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October 9, 2014 By David Erickson
Filed Under: Advertising, Video Advertising, Video Marketing Tagged With: Chart, Revenues, Statistics, YouTube

Consumers’ In-Store Smartphone Usage [INFOGRAPHIC]

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

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October 9, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Coupons, eTailing, Infographic, Mobile Coupons, Retail Marketing, Showrooming, Smart Phones, Statistics

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