This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Archives for October 9, 2014
US millennial women make up a huge group that is almost impossible to characterize.
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
US digital video ad spending continues to increase significantly, up 56.0% this year to reach $5.96 billion.
YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.
84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.