Archive for October 8, 2014
Black Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreCMOs' Perception Of Their Social Media ROI, September 2014 [CHART]
The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read MoreSingle Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]
Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.
Read MoreColor's Effect On The Brain [INFOGRAPHIC]
This inforgraphic from WebpageFX illustrates color’s effect on the brain with regard to marketing communications.
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