Archive for October 2, 2014
Importance Of Brand-Owned Video Sharing Channels, July 2014 [CHART]
The percentage of respondents using just external sites to share content was nearly four times that of those only using their own websites, at 43% vs. 11%.
Read MoreImportance Of Personalization To Brands' Success, August 2014 [CHART]
Some 47% of online strategy decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Read MoreTop Retail Revenue Drivers, September 2014 [CHART]
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
Read MoreOnline Share Of Sales By Company Type, September 2014 [CHART]
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
Read MoreCMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.
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