The percentage of respondents using just external sites to share content was nearly four times that of those only using their own websites, at 43% vs. 11%.
Archives for October 2, 2014
Some 47% of online strategy decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
Overall, 59% of online ad impressions served reach their target audience.
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.